Learn about how JOHNSON'S® carries out their mission as a leading baby care company to create a world where every baby thrives.
Our Mission
Our mission is to create a world where every baby thrives.
We want to make sure families around the world have access to baby products that are safe, rigorously tested, environmentally-friendly, and created specifically to care for a baby’s unique needs. As a leading baby care company, our choices are deeply rooted in science and love.
We’re parents too, so we understand that without the input and know-how from loving parents -- we couldn’t make the products that we do.
Reformulation
We evolved the product against the toughest internationally recognized global standards -- 50% fewer ingredients, no parabens, phthalates, sulfates (and dyes in USA). Our products are so pure and mild, they can be used from the very moment of birth.
Packaging
We changed the inside and the outside. We transformed to a superior product experience -- ergonomic bottles, no irritation, and cleaning without stickiness.
Teamwork
We collaborated with and listened to 11,500 parents, midwives, and pediatricians around the world.
Safety
Like parents, we are never satisfied with “good enough.” That's why we've combined the latest clinical research with our love for baby to improve our products, inside and out.
We are dedicated to providing mothers with safe, clinically proven mild, and gentle baby products.
A Few Facts
Sight
Babies eyes continue to develop after birth, making sight the last sense to fully develop
Eye contact is critical for social development
Newborns can only focus their eyes at 8 to 12 inches (the distance to your face when you’re cradling of feeding)
Babies blink 2 to 5 time per minute, so their eyes are more vulnerable to irritation
Touch
Physical contact is a baby’s first emotional bond, and is key for emotional and intellectual development
Skin is the first line of defense against toxins, irritants, and allergens
Baby skin is up to 30% thinner and more sensitive than adults
Skin needs to be hydrated to stay strong
Scent
Scent goes from nose to brain and can be a powerful influence on emotion and memory
Babies are able to smell before they’re born
Enjoyable and familiar scents improve mood, calmness, and alertness
Mother’s scent can stop baby from crying
In a study, babies bathed with a fragrance bath product engaged 30% more with their mothers after bath, compared to babies bathed in a non-fragrance bath
Sleep
Parents around the world report that getting baby to sleep is a common struggle
To study baby sleep, we partnered with Dr. Jodi Mindell from Saint Joseph's University and the Children's Hospital of Philadelphia
Dr. Mindell is a leading pediatric sleep expert - and together, we developed a solution to help your little one (and you) get more sleep.
Our 3-step BEDTIME® routine has been proven to help babies fall asleep faster and stay asleep longer, and reduce awakenings during the night:
1. Warm Bath
2. Baby Massage
3. Quiet Time
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By registering, you agree to receive additional transactional, marketing/promotional and sample material from the Johnson's Baby Professional website. Your personal information will be used to fulfill your request for samples and/or patient education materials. Your information will be shared only with JNTL Consumer Health (Philippines) Inc., its affiliates, and any third parties working on their behalf to fulfill your request, and will be governed by our site's Privacy Policy.
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We are dedicated to providing mothers with safe, clinically proven mild, and gentle baby products.
By registering, you agree to receive additional transactional, marketing/promotional and sample material from the Johnson's Baby Professional website. Your personal information will be used to fulfill your request for samples and/or patient education materials. Your information will be shared only with JNTL Consumer Health (Philippines) Inc., its affiliates, and any third parties working on their behalf to fulfill your request, and will be governed by our site's Privacy Policy.