JOHNSON'S® strives to give consumers nothing but our best. That’s why our intricate safety-assurance process ensures that certain ingredients and ingredient combinations meet our Best for Baby™ Standards for the products that bear the JOHNSON'S® name.
Prioritizing Gentle
We selectively craft our formulations so less than 2% of cosmetic ingredients used globally meet our standards for purity, safety, gentleness, and mildness for baby products.
Less Ingredients = More to Love
JOHNSON'S® heard that parents prefer fewer ingredients in baby products. That’s why we reconsidered every ingredient in our bottles.
* Based on average cumulative volume of ingredients in washes, lotions and shampoos, using ISO/DIS 16128 (water included).
The following ingredients used in our products are not considered “natural” because they are not directly source from nature (some in this list, such as vitamins and citric acid, occur in nature, but can be challenging to extract and formulate into products efficiently. Therefore, synthetic versions are often preferred):
Preservatives, such as sodium benzoate and phenoxyethanol - critical to prevent mold and bacteria from growing and potentially harming your baby.
Vitamins and antioxidants - help keep your baby’s skin safe by preventing products from oxidizing and creating free radicals.
Citric acid and sodium hydroxide – balance the pH levels of our products
Emulsifiers and surfactants - needed to mix water with oils that cleanse and moisturize. A few of the phrases parents will see on JOHNSON'S® label include: decyl glucoside, glyceryl stearate, cetearyl alcohol, sodium cocoyl methyl taurate or potassium cetyl phosphate.
Skin conditioning agents - help to soothe skin while hair conditioning and antistatic agents help prevent moisture loss and keep hair looking and feeling healthy. A few of the skin-conditioning agents that JOHNSON'S® products use include glycerin and cocoglycerides.
Fragrances - help sensorial development and make bath time fun.
JOHNSON'S® understands that newborns’, infants’, active babies’, and toddlers’ skin and hair each have unique needs. We reformulated and expanded our product line for these unique milestones, so parents can feel more confident that they are choosing the right product for their child.
Newborns and babies are special, in the first year of life, a baby develops through continual experiences of bonding and security. A gentle touch or massage from mom and dad during this stage not only comforts and calms baby, but also helps build emotional connections.
As baby grows into a toddler, they become more active and ready to explore. These adventures come with the need for an easy hair care routine that manages tangles and knots. JOHNSON'S® hair care line delivers a formula gentle enough for a toddler’s scalp and hair.
That said, each baby is unique and develop at different speeds and have different needs. Whether or not you stop using a certain product on your baby if they are younger/older than the age/stage on the bottle is a choice you can make with quite a bit of flexibility, depending on how well the current product is still meeting needs and expectations.
Our pioneering baby care research and rigorous clinical standards shaped understanding of what’s Best for Baby™ around the globe and reset parents’ expectations. For example, our NO MORE TEARS® formula means that today’s parents don’t have to experience the stress of bath time where a baby cries because soap stings their eyes.
Previously, our Best for Baby™ Standards focused primarily on clinical standards, such as NO MORE TEARS® and Clinically Proven Mildness.
Now we have raised the bar further. In addition to rigorous clinical standards, we include consideration of Ages & Stages (i.e. how the needs of baby change as they grow older), and Mom’s preferences (i.e. modified formulas taking into account the kind of performance and ingredients that she desired).
Striving to make the gentlest baby products in the world isn’t easy. But, when it comes to both safety and innovation, we believe that going above and beyond is all part of a day’s work.
Our scientists are parents themselves, and we develop products with the same care and rigor that we want for our own babies and children—with stakes that high, nothing is left to chance.
We selectively craft our formulations - less than 2% of the cosmetic ingredients used globally meet our standards for purity, safety, gentleness and mildness for baby products.
We maintain a rigorous safety-assurance process to test ingredients. Only ingredients and ingredient combinations that meet our Best For Baby™ Standards will be used in products that bear the JOHNSON'S® name.
We deliberately chose to keep fragrance in our products, as our research tells us that multi-sensory experiences, including scents, play a role in happy, healthy baby development. That said, less than 25% of the aroma compounds used in fragranced consumer products meet our strict purity standards and can be considered for our gentle baby products.
We knew our products were safe, but we also heard parents’ preferences for fewer ingredients. With that in mind, alongside the latest science, we re-evaluated all of our washes, lotions and hair care products to include the fewest ingredients we could use – while still being gentle and effective. Sometimes it can be easier to formulate with a few more ingredients, just like it can often be easier to explain a point with a few more sentences, but we challenged ourselves to be as simple as possible, without compromising on performance and quality.
We reconsidered every ingredient in our bottle — nothing was sacred!
Now, we went even further, we reduced the number of ingredients in our portfolio by nearly 60%. Now, the backs of our labels are easier to read and understand.
It’s important to us that parents feel confident in what they choose to put on their babies’ skin -- that can only be possible with complete transparency, so we’re sharing 100% of the ingredients in our bottle, including fragrance.
JOHNSON'S® products are 100% gentle*
JOHNSON'S® products have been free from parabens, phthalates, 1,4 dioxane and formaldehyde-releasing preservatives since 2015—but now all our washes, shampoos, lotions and creams are even gentler without dyes** and sulfates and use more naturally-derived ingredients.
2009: Globally phthalate-free formulas
2013: Globally free of formaldehyde-releasing preservatives
2015: Globally paraben-free formulas
Allergens are a big concern for parents and known allergens are always changing. JOHNSON'S® formulas were already free of known allergens, but we pushed further in choosing to keep potential and an expanding list of allergens out of our formulas*.
Wherever standards differ around the world, we go with the toughest – and our fragrances surpass even the highest global standards.
*Wording will need to be adjusted for AP, and possibly other markets.
**REGIONS to include the appropriate caveat: - GLOBAL: *excluding bar soap, cologne and toddler rinse-off products.
- APAC: *excluding Cooling Bar Soap, Pink Blossoms Bar Soap, Active Fresh Wash, Cooling Wash
- EMEA: if there is no dye in Bedtime Soap, you can say “all products”. The latter was under discussion
- LATAM – *excluding bar soaps and most colognes
- NA - *excluding cologne
Previously, for ingredient disclosures our approach was basically to strictly follow government regulation requirements for their markets. Quite often this did not include a full list of ingredients, or detailed information about fragrances. However, as part of our effort to continuously raise standards, we are raising our own ingredient disclosure requirements with the goal of 100% transparency. This means that now, in many cases, we significantly exceed what is asked for by local regulatory bodies.
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By registering, you agree to receive additional transactional, marketing/promotional and sample material from the Johnson's Baby Professional website. Your personal information will be used to fulfill your request for samples and/or patient education materials. Your information will be shared only with JNTL Consumer Health (Philippines) Inc., its affiliates, and any third parties working on their behalf to fulfill your request, and will be governed by our site's Privacy Policy.