Compared to adult skin, baby skin is still actively developing and may be more vulnerable to irritants.
What makes a baby’s skin so special?
On the surface, baby’s skin is plump and soft. Beneath the surface, the skin is up to 30% thinner than an adult’s and requires special care to stay healthy and nourished. That’s why baby’s skin requires a gentle touch.
Water alone is not enough. Bathing without cleansing products may dry out baby’s skin and removes just 65% of oil and dirt. Harsh soaps and cleansers disrupt skin barriers and essential oils that provide natural skin moisture. Non-irritating moisturizers can help reduce water loss.
Just like today’s families, our understanding of what’s best for our little ones is constantly evolving. As the #1 baby skin care brand, JOHNSON'S® is always helping parents and caregivers keep baby’s skin healthy looking, soft, and clean. Our products are supported by science and designed with baby’s skin in mind.
To view collective infant research, click below.